Clown Down Events
The task was to select an animal and create a brand centered around it. Opting for a clownfish, I envisioned a brand tailored to a children's party service. Drawing inspiration from the clownfish's playful nature, I integrated a clown's nose onto the fish, aligning with the whimsical theme of children's parties. To enhance brand memorability, I strategically placed the clown's nose wherever there was an 'O' in the brand name, "Clown Down Events". By infusing creativity and humor into the brand concept, "Clown Down Events" aims to stand out in the competitive market of children's party services, offering a memorable and engaging experience for clients and attendees alike.
Design Elements
Sketches
For the design elements and sketches, I delved into an array of concepts, experimenting with different type pairings that complemented the whimsical essence of the clownfish.
Color Palette & Typography
Regarding the color palette, I chose to capture the vibrant hues of the clownfish, blending shades of orange and white with a pop of red reminiscent of the iconic clown nose. This combination not only evokes a sense of playfulness but also ensures brand recognition. Additionally, I incorporated touches of black to infuse the design with a bold and striking appeal.
In terms of typography, I carefully selected Synthemesc and Zubilo fonts to strike a balance between fun and readability, catering specifically to the younger audience. These fonts not only exude a playful vibe but also enhance the brand's communication with its target demographic, ensuring a memorable and engaging experience for both clients and attendees alike.
