Academy Intuition
The project involved selecting a category and using a keyword to create an abstract brand mark while learning about professional brand standards and file organization. Choosing the Artistic category, I centered my design around the keyword "inventive," aiming for a logo reflecting originality, expressiveness, and inspiration. Guided by the operative word and associated keywords, I developed a brand mark embodying artistic innovation and expression through a creative process. The project not only resulted in creating the brand mark but also honed skills in adhering to brand guidelines, applying the logo across various materials, and understanding the nuances of branding and visual representation.
Design Elements
Sketches
Centering my exploration on the notion of artistic innovation, I embarked on a creative journey infused with the spirit of inventiveness. Drawing from a reservoir of art elements and the boundless landscape of the mind, I delved into various concepts. After a thorough exploration, I distilled these ideas into a singular brand mark, a testament to the power of creative expression.
Color Palette & Typography
For the color palette, I chose pink to evoke the cerebral realm, where creativity takes root, and yellow to symbolize the illuminating spark of insight—an homage to the moment when inspiration strikes.
