What MJ Shared
Designing a personal brand that resonates authentically and emotionally is a journey of self-discovery and expression. At the heart of "What MJ Shared" lies a celebration of individuality and the courage to be true to oneself. Drawing inspiration from childhood connections and the profound impact of Janice Udry's book "What Mary Jo Shared," my brand embodies values of authenticity, connection, and self-expression.
Design Elements
Moodboard
In crafting the mood board, my vision was to create an enduring symbol that reflects both the timeless essence of my brand and its origins. The resonance with "What Mary Jo Shared" is pivotal, encapsulating the essence of 'MJ' and grounding the brand in a narrative close to my heart. Additionally, childhood memories of cherries, a motif infused by my grandmother's affectionate styling, further enrich the brand's identity, infusing it with warmth and nostalgia.
Sketches
Exploring sketches for the cherry icon, I sought to imbue it with personal significance while retaining its recognizability. Drawing inspiration from my birth month, February, the transformation of cherries into hearts adds a distinctive touch, symbolizing love and authenticity. After careful consideration, option B emerged as the optimal choice, providing a canvas for embedding my initials 'MJ' and aligning with the brand's ethos of self-expression and connection.
Color Palette & Typography
The color palette is a reflection of the vibrant yet sophisticated personality of "What MJ Shared." Inspired by the cherry fruit itself, the classic pairing of red and green forms the foundation, symbolizing vitality and growth. Complemented by a creamy hue, the palette exudes elegance and timelessness, evoking a sense of refined charm and understated luxury.
Final Application
Typography is pivotal in conveying the brand's message with clarity and coherence. In selecting Helvetica Neue, simplicity and readability were paramount. The clean lines and balanced proportions of this typeface harmonize seamlessly with the cherry icon, ensuring visual cohesion and legibility across all brand assets.